Egyptian publishing is going through a difficult period:
In amongst all this, bestsellers persist. There are, for instance, strikingly good sales for «فن اللامبالاة», the Arabic translation of Mark Manson’s The Subtle Art of Not Giving a F*ck.
It was July 5 when the Egyptian football superhero tweeted a photo of himself reading the book, and, according to Akhbar al-Yom, sales have not slackened since.
Writer Amro Ali says that he observed the same this summer in Alexandria:
The bookseller at this store in #Alexandria tells me since @MoSalah tweeted a photo of himself reading “The Subtle Art of Not Giving a F*ck” by @IAmMarkManson, sales of the book have quadrupled. #Egypt pic.twitter.com/paVGBGmtJL
— Amro Ali (@_amroali) August 12, 2018
Clearly no UNESCO initiative could ever have the impact of a Mo Salah book-a-month club. So, why not, five suggestions to kick things off:
2. Moemen Helmy’sعنترة (Antarah), drawn by Ashraf Gouri. As Ahmed al-Mahdi wrote in his review, earlier posted on ArabLit, “I was so happy to find an extraordinary comic book that presents an epic character from Arab history, the character of Antarah ibn Shaddad, the warrior poet.”
Also, comix are an excellent gateway for newer readers.
Or, if Mo Salah wanted to support only Egyptian-produced comix — which I would surely understand — then why not Dina Mohamed’s award-winning شبيك لبيك or the graphic-novel adaptation of Mohamed al-Bisatie’s الخالدية?
Another possibility would be Towfik’s more recent and best-selling في ممر الفئران, another near-future parable about human rights.
5. Stephen Hawking’s تاريخ موجز للزمان, translated by Mustafa Ibrahim Fahmy. Hawking’s most well-known book. Or, alternatively, the late author’s Brief Answers to the Big Questions is also forthcoming in translation from Dar al-Tanweer in January 2019.

