Competition May Drive Cairo’s Booksellers to Seek New, Lower-income Buyers
In a generally depressing article in Al Masry Al Youm about the few Cairenes who are targeted by the new bookstore boom (those “who can afford to shop for expensive Arabic and foreign books while sipping a cappuccino and savoring a marble cake”), I found this exciting gem:
But as competition is getting harsher in Cairo, [Diwan co-founder Hind] Wassef and some of her counterparts are contemplating searching for new markets outside the capital city and targeting readers with thinner wallets.